September 29, 2013
Al Qaeda's Lessons: Killing Muslims Equals Bad PR
I would think killing any civilians would be bad PR, but apparently al Qaeda's target audience - Muslims - only frowns upon indiscriminately killing other Muslims with Kuffars:
Al Qaeda has since realized that the indiscriminate killing of Muslims is a strategic liability, and hopes instead to create a schism between Muslims and everyone else, whom they consider "kuffar," or apostates.
"What this shows is Al Qaeda's acknowledgment that the huge masses of Muslims they have killed is an enormous PR problem within the audience they are trying to reach," said Daveed Gartenstein-Ross, director of the Center for the Study of Terrorist Radicalization. "This is a problem they had documented and noticed going back to at least Iraq. And now we see al-Qaida groups are really taking efforts to address it." [...]
"They are now sending a clear message that, 'Look, we're different ... We're no longer indiscriminately killing. We're protecting innocent Muslims and we are trying to kill quote-unquote 'infidels,' nonbelievers."
A similar tactic paid off in January after Al Qaeda-linked terrorist Moktar Belmoktar attacked a gas installation in Algeria, Atallah said. When his fighters freed hundreds of Muslim employees, a Facebook page dedicated to him exploded with "Likes." (Source)
An explosion of "Likes" despite the fact he killed dozens of non-Muslims. An explosion of "Likes" because he spared Muslims during his killing spree.
We know what the Islamic terrorists are. But what are the Muslims who posts "Likes" for killing Infidels and sparing Muslims? Well, they are moderate Muslims. The ones who don't pick up weapons to kill non-Muslims, but who support and praise those who do.