February 24, 2010

Adidas Enlists Yoda To Fight Recession

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Via Yahoo News

FRANKFURT (Reuters) - As the global crisis weighs heavy on consumers' shoulders, sportswear-maker Adidas plans to use "The Force" to fight recession and battle rivals, Puma and Nike.

The world's No. 2 sports goods maker behind Nike launched its first Star Wars collection -- featuring Princess Leia sneakers, Darth Vader jackets with an attachable cape, as well as stormtrooper track tops -- earlier this month in New York, backed by one of its biggest fans, hip hop singer Snoop Dogg.

Snoop Dogg? Heartache..

By Stable Hand at 03:17 PM | Comments |