April 05, 2008
In An Absolut World (c. 750)...
Absolut sez:
"The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population."Interesting approach. I understand this ad is designed to appeal to the world's 1.6 billion Muslims:
Full story at Michelle's place.
By Ragnar Danneskjold, R.I.N.O. Hunter at April 5, 2008 05:38 PM | | l digg this
